People are spending more time on devices than ever before.
Users are making higher expectations for brands to meet, due to the fact that everyone is becoming to access content significantly more on devices. It has been a new era where information has became a crucial key to rate brands in terms of quality, reputation, community involvement and interaction with its consumers. Smartphones and Tablets are the two largest factors that are influencing in the lives of people today. People access to these devices at least once a day.
